Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

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British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
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Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
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Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
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Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
The meanings behind car makers' emblems
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
The history of our evolving logo
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
The meanings behind car makers' emblems
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
Ever Wondered What McLaren's Logo Stands For?
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
Alumni Review 2008 Issue 3 by VMI Alumni Agencies - Issuu
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
Ever Wondered What McLaren's Logo Stands For?
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