PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Por um escritor misterioso
Descrição
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
Live Commerce: How Streaming Is Transforming Shopping
Engagement analytics - StreamBee
How perceived attributes of livestreaming commerce influence customer engagement: a social support perspective
Happiness Begets Money: Emotion and Engagement in Live Streaming - Yan Lin, Dai Yao, Xingyu Chen, 2021
Full article: Characteristics and roles of streamers in e-commerce live streaming
Top Ecommerce Trends in 2023
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion - ScienceDirect
Live commerce is transforming online shopping
How China's digital channels transform consumer engagement
How to Engage Maximum Audience During a Live Stream? An Ultimate Guide
PDF) How can live streamers enhance viewer engagement in eCommerce streaming ?
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
Sustainability, Free Full-Text
de
por adulto (o preço varia de acordo com o tamanho do grupo)