What is a GIF and How To Use It in Social Media

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GIFs are often the default tool of web humor, alongside memes and viral videos. Once considered juvenile and unprofessional, GIFs are now a fully accepted - and often essential - tool of social media and marketing strategies. Furthermore, they are immediately eye-catching and easily shareable across multiple social networks. Whether you’re already a social media influencer or are simply looking to animate your profiles’ personality, animated GIFs can add value to your brand and show off your cha
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