IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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IHOb goes back to IHOP, says it 'faked it to promote new burgers
Burger King Has Taken Full Advantage of This Whole IHOP Name-Change Situation
IHOP returns to original name after becoming IHOb
IHOP blurs the line between burgers and pancakes in its latest promotion – Daily News
IHOb: Social Media Reacts To Food Chain's Name Change –
Wendy's had a savage response to the IHOb name change
IHOP / IHOb — Christian S. Chico™
IHOP's IHOb Rebrand Slammed by Wendy's, Burger King, Whataburger
Remember IHOP Changing Its Name to IHOb? It Didn't Work, Say Those Who Claim to Know
IHOP: Fake name change to IHOb was a success
What's in a name? How IHOP's name change stunt has us all talking.
IHOP Changes Name to IHOb to Promote Burgers
After teasing a name change, IHOP says b is for burgers
IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times
IHOP executives explain what's really behind the IHOb name change
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