Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

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U.S. fashion chain Forever 21 re-entered the Japanese market on Feb. 21 with plans to reinvent itself after pulling out of the country four years ago amid criticism and competition from internet shopping. 
Forever 21 brand to shed image of 'fast fashion' as it returns to Japan
Sheng Lu, Associate Professor, Fashion and Apparel Studies, Media Expert
Forever 21 brand to shed image of 'fast fashion' as it returns to Japan
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