Analyzing Video Game Player Engagement to Increase Gaming Revenues

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Recent research investigates video game player engagement and how they respond to different motivations to increase gameplay. It’s not surprising that video game companies would want to track gamers’ post-purchase play. Not only does it provide an opportunity to increase gamer engagement and retention, but it could increase video game revenue as well. By the … Continue reading "Analyzing Video Game Player Engagement to Increase Gaming Revenues"
Analyzing Video Game Player Engagement to Increase Gaming Revenues
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