Cynefin framework: Find the right CX measurements to use by solving a major metrics misconception
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The standard approach to measuring CX is flawed because off-the-shelf measures such as NPS assume that all types of customer experiences are the same.
Guru proposes new CX metric to replace NPS - will it prove popular?
Cynefin framework: Find the right CX measurements to use by solving a major metrics misconception
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Dominic Villiard (@dvilliard) / X
Dominic Villiard (@dvilliard) / X
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